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First Published (print): Dec 01, 2016
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Submitted : Nov 1, 2023
Abstract
Political public relations remain an indispensable tool in the hands of political parties and candidates. In Nigeria, public relations strategies are often adopted by different political parties and candidates to win the support of voters. However, whether these strategies actually influence voting decisions of the electorates remains relatively unknown. It is in light of the above that the paper examines influences of political public relations on voting patterns among youths in Imo State, Nigeria in the 2015 general elections. The survey research design was adopted and questionnaire was used as instrument of data collection. A sample size of 400 was selected through the multi-stage and purposive sampling techniques. It was found that: public relations strategies had positive influence on 2015 general elections; political participation is dependent on the personal relationships between politicians and the electorates; and that public relations strategies enhanced high voter turnout, especially among youths in Imo State during the 2015 general election in Nigeria. The paper recommends increased uses of public relations by political parties as well as candidates to enhance meaningful relationships before, during and after periods of electoral campaigns.
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Published Online:
Dec 1, 2016
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First Published (print): Dec 01, 2016